What Makes a Great Law Logo
Law logos that most firms use are already over used. Most of them think that a gavel or the scales of justice are good to put in their logos, but the truth is, every law firm thinks that way and you won’t find a law firm without these symbols. Law firms need to be creative with their logos so that they will stand out from the crowd. If you are having trouble designing a logo for your law firm that does not look like everybody else’s here are some suggestions below.
Classic designs are still in and looks great. If you put a gavel, the scales of justice or a pillar in your logo, people will know immediately that you are a lawyer or that you have a law firm. These symbols communicate to people that your business is the law. But, this does not mean that you simply get a photo of a gavel and that’s it – you have a logo. Be creative and add something to your logo. Newspapers, lighthouses, and even animals can be used to create a gavel and pillars. If you have an old icon, give it something new; be creative.
A single thing can be used to make a great logo. Examples of this are first letter of one of the partner’s names. A good letter is that which can be found in many partners’ names, if possible. Your brand can stick out if you use a letter, a rare letter at that, to be the focal point of your logo. Using the letter Z to make a logo for Zanes law is one good idea.
The best way to tell people what you do is through your logo. If you put a man and a woman into your logo, people will know that you are a lawyer that has to do with divorce, family, etc. Personal injury lawyers can use the picture of a person in crutches to tell people what type of lawyers they are. You can use marijuana leaves to portray the scales of justice. This is ideal for a niche market. Customers can connect with these logos. If people see your logo, then they will surely know if you are the right lawyer for their needs.
Your law firm’s name can be used in your logo. Your name can have the power to attract clients to your firm. This is one way to build your reputation or your brand. It is with the execution of the design that can be the source of the problem. Pairing your name with an icon or a monogram will surely put a professional stamp to it. Your logo should inspire confidence in the strength and integrity of your business.